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Values

Our values

The Costa business, of which African Blue is a key part, is founded on the principles of People First, a character and values-based program that is driven by passion and performance.

We know we can only be as successful as our people. We strive for integrity and honesty in ourselves and seek out these qualities in our partners and employees. By valuing and rewarding character, we’re ensuring the sustainability, development and profitable growth of our business.

Our values are:

Passion
We have the energy and enthusiasm to challenge the status quo.
Determination
We act decisively and urgently.
Accountability
We focus on outcomes and deliver on commitments.
Sincerity
We act boldly in an open, honest and responsible manner.
Respect
We treat others as we expect to be treated in attitude, communication and personal safety.